eBay Advertising

Real people, real scale, real results

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What's New: Cross-Device Targeting

With eBay's recent mobile advertising launch, we are now one of just a handful of publishers who can deliver the cross-device solutions marketers want. Since many eBay users have a single, universal login, we can target and track the shopping and buying behavior of real people across devices.

We draw insights from the actions of over 8.7 million eBay users in Australia—all rooted in first-party data.1 Our ability to target audiences based on actual purchase behavior is what makes our media solutions so unique, and it's what allows us to help minimise problematic inventory.

Audience Targeting

With more than 157 million global, active buyers and nearly $83 billion in sales volume in 2014, we have enormous insight into user interest and intent based on the shopping behavior of actual people. In fact, eBay tracks over 250 million product searches every day!1

We harness the power of our first-party data to help our advertising partners reach real people in the shopping mindset. From Mums and Small Business Owners to Entertainment Aficionados and Tech Fanatics, we have unparalleled scale for any audience you seek.

    To learn more about our audiences, download the eBay Audience Buying Guide.

    Any audience. Any context. Any device. One premium commerce environment.


    Environment & Context

    As one of the world's most recognisable brands, eBay offers brands a premium, brand safe, multi-screen environment. For eBay, it's all about the convergence of utility and engagement—giving consumers what they want, and making it instantly shoppable so they're inspired to come back time and time again.

    Advertising is part of this experience, and because we understand how people shop and navigate our site, we can deliver packages designed to help meet your viewability requirements.

      eBay's audience data and innovative solutions work together to help deliver more relevant shopping experiences for our users.

      Any audience. Any context. Any device. One premium commerce environment.

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      Products & Solutions

      To activate your brand on eBay, one of the world's largest online marketplaces, marketers can leverage our high-impact desktop and mobile placements, programmatic buying programs and targeted programs to influence shoppers at unprecedented scale within a safe environment.

      And because of our in-depth customer insights and first-hand knowledge about how people shop our site, we can package up the most premium inventory with high viewability scores. What's more, by leveraging any of our audience segments, we can even help minimise problematic inventory.


      Leverage the power of eBay—one of the world's largest online marketplaces. Let's get started.

      Level 18, 1 York Street
      Sydney, NSW 2000